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25 September 2019

Fiat Concept Centoventi wins the "Red Dot Award 2019"

The revolutionary Fiat Concept Centoventi - the Fiat vision for the "democratic" electric mobility of the future - wins the Red Dot Award 2019, one of the world's most prestigious industrial design awards, in the "Design Concept" category.

The presentation ceremony for the "Red Dot Award 2019" was held today at Marina Bay, Singapore. Concept Centoventi received a prize in the Design Concept category, one of the three categories of the "Red Dot Design Award" competition. This coveted prize was assigned by an international jury of 21 of the world's top Design professionals and academics.

Olivier François, President Fiat Brand Global, commented: "I am extremely proud to have won the Red Dot Award. In fact, this prestigious prize reflects the exceptional innovation and significance of the Fiat Concept Centoventi, with implications reaching far beyond the automotive world itself, and is yet another birthday gift to mark the Fiat brand's 120th anniversary." François continued: "Fiat Concept Centoventi expresses Fiat's vision of "democratic" electric mobility, not limited to the urban context, and embodies Fiat's belief that "Less is more". In fact, Fiat Concept Centoventi transforms "Less" into "More": less bulky, less expensive and less overloaded, but also more customisable and more environmental friendly; in one word, more Fiat".

With an "unconventional" approach, the Fiat Concept Centoventi approaches the topic of electric mobility with an innovative business model: the Fiat Concept Centoventi is basic and yet completely customisable, at any time and in every details. The interchangeable interior accessories can be installed in "plug and play" mode - from the instrument cluster to the storage compartments, from seats to child restraint systems - by the customer himself. The exterior is wrappable, the bumpers can be customised and various types of roof are available; so the car can be "dressed" differently to reflect the changing seasons or to suit clients' personalities. What's more, the Fiat Concept Centoventi's range is modular, too. Thanks to the innovative battery architecture, the range can be varied to meet specific needs, from 100 km to 500 km. This makes the Fiat Concept Centoventi perfect for urban commuting and for a weekend away by the sea or in the mountains.

The new Fiat Concept Centoventi video is available at the following link.

Follow this link for further information about the Fiat Concept Centoventi.

The Red Dot Design Award was founded in 1955 and is now one of the world's top industrial design awards. Structured in three large categories (Product Design, Communication Design and Concept Design), the "Red Dot Design Award" is intended for companies that give special importance to design. The members of the international jury, who include freelance designers, academics and journalists, assess the projects on the basis of criteria including innovation, formal quality, functionality and sustainability. This year more than 5,500 entries were received from 55 countries.

Turin, 25 September 2019